Privacy Policy Your privacy is very important to us. Accordingly, we have developed this Policy in order for you to understand how we collect, use, communicate and disclose and make use of personal information. The following outlines our privacy policy.

Before or at the time of collecting personal information, we will identify the purposes for which information is being collected.

We will collect and use of personal information solely with the objective of fulfilling those purposes specified by us and for other compatible purposes, unless we obtain the consent of the individual concerned or as required by law.

We will only retain personal information as long as necessary for the fulfillment of those purposes.

We will collect personal information by lawful and fair means and, where appropriate, with the knowledge or consent of the individual concerned.

Personal data should be relevant to the purposes for which it is to be used, and, to the extent necessary for those purposes, should be accurate, complete, and up-to-date.

We will protect personal information by reasonable security safeguards against loss or theft, as well as unauthorized access, disclosure, copying, use or modification.

We will make readily available to customers information about our policies and practices relating to the management of personal information.

Cookies and Other Markers

We may collect non-personal data through markers such as cookies, web logs, action tags and other monitoring technologies. Where authorized by us, third parties may use our monitoring technologies to compile aggregate statistics on our behalf. We use the non-personal information to assist us in the understanding and improvement of our Website, including its performance, effectiveness and usability. We may share or transfer information which is not personally identifiable with or to our affiliates, licensees and partners.

"Cookies" are parcels of text sent by a server to a web browser a and then sent back unchanged by the browser each time it accesses that server. They are used to track, authenticate and maintain specific information about users, such as site preferences or the contents of their shopping carts. Cookies are not computer programs and are unable to perform any operation by themselves. They are not spyware or viruses. We do not use cookies to store or collect any personally identifiable information. You are always free to decline our cookies if your browser permits; although, by declining the use of cookies you may not be able to use certain features on the Website.

Our web pages may also contain markers that allow us to count users who have visited certain pages or to deliver co-branded services. We may also include markers in our email messages that indicate whether the message has been opened or whether action has been taken.

Third-parties engaged by us to assist with advertising or content delivery may use markers or cookies to allow them to recognize your computer each time you visit certain pages or emails and to compile anonymous information. Information collected through these third-party advertising companies is anonymous.

Cookie Policy Rolex Section While navigating on the Rolex section of our website, some cookies are controlled by ROLEX SA which applies the following Cookies Policy.

Other Terms and Conditions For other terms and conditions that apply to your use of our Website, please see our Terms and Conditions link this back to the terms and conditions page.

Google Analytics We use a tool called "Google Analytics" to collect information about use of this site. Google Analytics collects information such as how often users visit this site, what pages they visit when they do so, and what other sites they used prior to coming to this site. We use the information we get from Google Analytics only to improve this site. Google Analytics collects only the IP address assigned to you on the date you visit this site, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit this site, the cookie cannot be used by anyone but Google. Google's ability to use and share information collected by Google Analytics about your visits to this site is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. You can prevent Google Analytics from recognizing you on return visits to this site by disabling cookies on your browser.